Archive for March, 2021

Benefits of a Small Business Website

March 8th, 2021

Think about the last time you went to a website, took one look at the homepage, and immediately clicked on the back button. Maybe the site had too much going on with videos, photos, and content all crammed onto a poorly designed page. Perhaps the homepage took too long to open or it lacked the professional, polished look you expect from a company with which you do business.

Something caused you to hit that back button. And, if you do not know what it takes to run an effective website, chances are your potential clients are doing the same thing: Clicking away from your website and heading to the competition instead.

You have 10 seconds to grab your potential client’s attention when he clicks on your URL or types your website address into his browser. If you don’t offer him a powerful reason to stay on your website in those initial 10 seconds, you’re going to lose the opportunity to win his business – maybe forever.

But, what if you don’t have a business website? Even with the popularity of the internet, some small businesses still don’t have a professional website. If you’re on the fence about whether a small business website is really worth the investment, consider the benefits.

Benefits of a Business Website

Whether your business caters to locals or you have a global clientele, you must have a professional website to keep up with the competition. Gone are the days when having a business website was a luxury. Today, a website is a necessity with which you cannot afford to be without. A business website can enable your company to:

Be the first place that your customers turn for information. Before the emergence of the internet, people used the yellow pages to find a company that sold the products or the services they needed. For many people, the internet has replaced the yellow pages. If you do not have a website or your website is poorly designed, you will lose potential clients to the competition.

Be convenient for clients and potential clients. A website allows your clients and potential clients to find the information they need – whether it is about your product, your service, or your business – quickly and hassle-free 24 hours a day.

Sell products and/or services 24 hours a day. A website allows clients to purchase from you 24 hours a day, 365 days a year, whether you are in the office or not. As a result, your business is always open, something that was not possible – without the aid of employees – before the internet.

Reach a global audience. Even if you have a local business, your products or services may still be an ideal fit for clients halfway around the world. A website will allow you to reach potential clients to whom you otherwise would not have access.

Improve your business’s customer service. Your website allows you to receive customer requests, questions, complaints, and orders even outside of your normal business hours. Alternately, you can respond to customer queries whenever is most convenient for you as long as you do so in a timely manner.

Build a loyal customer base. An interactive website will entice your clients to return again and again. You can offer coupons or discounts on your website, let your clients know about new products and get their feedback with a blog, and provide a free weekly or monthly e-newsletter to interested clients. Each marketing method allows you to develop a relationship with your clientele.
A business website is essential to staying in step with the competition and it will allow you to reach prospective clients you might never have known existed otherwise.

Beth Williams, founder of Creative Inklings, Inc, is a full-time writer and published author who has helped small business owners grow and market their businesses for nearly a decade. She has written hundreds of online and off